Over the last few months my youngest daughter has become a little obsessed with the show Whose Line is it Anyway. She’s watched almost all of the huge number of clips of the show (some of them she’s watched a few times over) available on YouTube, and has insisted that I watch some of her favorites. The improv artists on the show are pretty amazing – they start from a prompt (often a weird, funny or suggestive line) and build these funny and weird scenes that often get fairly raunchy. Sometimes they flame out, and the moderator tells them to quit, other times the scene finishes brilliantly, leaving the audience roaring with laughter.
Improv is one of the best training grounds for any artist, whether actor, musician, writer, or any other kind of art where improvisation is possible. One of the things I remember most clearly about reading one of Lawrence Block’s books on writing, Telling Lies for Fun and Profit was him recounting how, in his early days as a writer, he would get together on a regular basis with a group of other writers. Most of them would sit together downstairs, drinking, smoking and playing poker, but one would go upstairs to a typewriter and pound out a few pages of a story. Then that guy would come back downstairs, and the next guy would go up, sit at the typewriter, and pick up the story where the last one left off. And of course each writer would do his best to leave the next guy in a strange or sticky situation. According to Block, the stories they came up with that way were in general pretty horrible and completely unpublishable, but they were some of the best training he got as a writer.
It all seems to come down to “Yes, and…”. That is, you take what someone else has put forward, accept it and build on it. Always accept and build. Daniel Pink talks about this in his recent book To Sell is Human, in which he talks about this improv approach of “yes, and…” as a key to persuading and influencing people; good sales people, like good improv artists, don’t argue or contradict, but accept and build. Like on “Whose Line”, sometimes you’ll flame out and not manage to persuade, but sometimes you’ll build something brilliant, create a relationship, gain a sale.
In contrast is the South Park Rule of Replacing, also known as the ABT (And, But, Therefore) Framework for narrative. This idea, as first articulated by the creators of the show South Park, is that you should, in writing and speaking, change “and” to “but” or “therefore”, because “and” is agreement, whereas “but” is contradiction, conflict, all those things which make for a more interesting narrative thread.
In a very interesting three-part blog post by Randy Olson, he talks about text analysis of the ratio between “but” versus “and” in various speeches and written works in American history. (http://www.scienceneedsstory.com/blog/the-narrative-index/) His point is that speakers or writers who deliver a (seemingly) unending series of “and…and…and…” are quite boring to listen to (or read), because it doesn’t engage or challenge the audience, and perhaps most tellingly, doesn’t tap into the narrative structure that is deeply embedded in the human psyche, and naturally grabs our attention. (Olson also makes a distinction between narrative and story telling – a good story always has a good narrative at it’s heart, but it’s also about the people and emotions surrounding the narrative. A narrative, therefore, when stripped of the people and emotions, isn’t a story).
This underlying structure, is, according to Olson, why Donald Trump was able to gain such a huge amount of free media time, and take the Republican Convention by storm, before the current crashing and burning; Trump has an instinctive feel for narrative, and uses it like a master, in every speech and press conference. Clinton, by contrast, tends much more towards the “and…and…and..” part of the spectrum (Bernie Sanders had consistently stronger narrative structure to his speeches, too, apparently), so even though Clinton has things of far better depth and substance (and sanity) to say, Trump got more attention, because he’s a master of the ABT narrative structure.
It’s taken some time and a great deal of thinking for me to reconcile these two points of view; narrative by agreement and building, versus narrative by And-But-Therefore, a more conflict and contradiction centered approach. The current conclusion I have come to (it isn’t necessarily my final conclusion, though) is that I disagree with Olson’s model that looks exclusively at the ratio of the use of ‘and’ to the use of ‘but’ – I think it is the ‘therefore’ and other linguistic equivalents that is the really important part, here.
Because it is the ‘therefore’ that moves the narrative forward. Conflict, contradiction and controversy is all well and good, and certainly an important and necessary part of storytelling, but any story that doesn’t have conclusions – including interim conclusions – just goes around and around without every getting anywhere. In other words, an ‘and…and…and’ structure is just piling on facts without movement, but an ‘and…but…and…but…’ structure is just going around in circles of statement and contradiction, going nowhere just as fast. Some sort of concluding statement, a ‘therefore’ statement, is what is needed to move a narrative forward and maintain interest from your audience.
So what is my concluding statement? For any given statement, whether you are writing your own speech, sales copy or talking to someone you want to persuade, use AND to build, AND validate the other person’s statements, AND deepen your argument, then use BUT to add complexity, to introduce counter-arguments, BUT never, ever forget to move on to THEREFORE. Because the THEREFORE is the foundation for the next statement, and the next cycle.
This isn’t just a discussion of rhetoric (though it is that, too). These same structures hold for how we talk to ourselves, as well as how we judge politicians, talk-show hosts and improv artists. If you are stuck in ‘and…and…and…’, you are likely either bored or overwhelmed, accumulating research, or adding things to do without a consistent pattern or plan, and not moving forward. If you are stuck in ‘and…but…and…but…’ you are likely going around in circles, thinking of reasons to do something or make a commitment, and then immediately thinking about the reasons not to do it, and going around and around without ever actually making a decision.
If, however, you get to ‘therefore’, you are able to get to the next step and move forward. You can go through AND (build and explore) to BUT (double check, look at counterarguments) and then to THEREFORE – the conclusion, the decision, the basis to move forward.
THEREFORE, move forward.
[sgmb id=”1″]